As you're idly scrolling one morning, something catches your eye...

“Ok I can do that, seems pretty simple.”

So you add the latest sneaky creator hack to your infinite “I could do that” list.

About that list…

Some tactics are out of date.

Most contradict each other.

(”X is over. Do Y instead.”)

But worse than that:

YOU DON'T WANT TO DO any of it!

But this is the game...

You’ve got no choice...

The proof is right there on the screen.

They’ve built a massive audience doing this crap, so it obviously works. Just shut out that voice shouting “argggh no!” and buckle down.

So you keep grinding, creating, building, AND QUIETLY SCREAMING.

Desperate for someone (anyone) to tell you there’s another way...

A way you WANT to follow.

A way you can sustain.

A way that IS YOU.

So, after another agonising day of forcing your way through the suffocating resistance...

You look for a sliver of sweet relief. A new idea. More “inspiration” from the herd? Scroll away:

“Baaa. Moo. Bleat.”

“Ok I can do that, seems pretty simple.”

R.E.P.E.A.T.

In December 2024, this was my life.

I’ve built my Creator business since 2011. “Make Music Your Life” helps musicians make more quality music and build their artist business.

So I decided to share my 14-year hard won experience with Creators (of all kinds) by starting a new business.

To see what the lay of the land was, I spent a month doing some online research…

...AND GOT SUCKED DOWN THE CREATOR HOLE OF DOOM.

Everything I saw was either:

1. Different versions of the same bad advice

2. Completely contradictory (and often worse than) that bad advice

   
   

(Often a Creator would do a 180 on their previous advice when their thing wasn’t the latest thing!)

Now, I don’t blame them.

It’s not their fault they’re playing this game.

Because (just like you) this game was sold to them as the ONLY ONE.

It is NOT.

And it's the WORST game.

It's a game no one can win.

It might seem you're winning for a while.

You could even grind your way to a huge audience.

But long-term, you always lose.

Because copying the competition, aping what's worked, desperately wrestling the herd in the algorithmic mud is a race straight to the bottom.

There's always someone newer and younger more thirsty, less tired and jaded.

There's always another Creator who can grind more.

Make more.

Work more.

And now AI is here? This game is OVER...

There is another way that WORKS...

When I started as a full-time creator in 2010, I was lucky.

I quickly realised I'd get nowhere by joining the herd for two reasons:

1. A creator business relies on creating QUALITY.

   Isn’t it excruciating when you see a creator “trying too hard” on what obviously isn’t them? (If you rarely see this, it’s because the algorithm doesn’t like it, as people don’t like it.)

   
   

2. A creator business relies on creating QUANTITY.

   Without a boss standing over you, YOU have to motivate yourself to create. You’ve got a snowballs chance in hell of sustaining a business when it relies on creating what you can’t stand.

   
   

So if you want to build a secure, stable and sustainable Creator business:

• DO NOT copy the latest trend - create from who you are.

• DO NOT “slightly tweak” what you see - create what you want to see.

• DO NOT force out what you’re told you should - create what only you could.

But this flies in the face of everything you see online.

The moos and bleats of the herd are so darn loud that even though I was visiting the farm strictly for research - I got sucked in for a WHOLE MONTH!

Before I realised I was lost deep in an echo chamber of confirmation bias.

Before I remembered the truth.

Evidence.

Facts.

The Cold, Hard PROOF...

Check out these Instagram profiles:

Millions of fans for weird niches like tiny art made of acorns, extremely hot balls melting stuff and foraging in the wilderness. Proof that standing out does not mean following the herd.

But that’s not the real punchline when you think about it from the Creator’s POV.

Let’s just take blackforager.

She’s posted 619 times.

Imagine creating 619 pieces of content that you can’t stand.

Could you betray yourself 619 times?

And even if you could, after 619...

How would you feel about your business and yourself?

You’d self-sabotage.

You might give up.

You might even end up in that day job you hate.

(Because then at least, someone else is to blame.)

It doesn’t matter who you are and how successful your business is…

If you’re working against who you are?

You’re on a one-way train to burnout (or much worse.)

Here's the solution:

Did our wonderful blackforager follow the herd?

Did our brilliant Acorn Artist do what he SHOULD?

Did our crazy scientist melting random stuff with red hot balls choose a red hot niche?

NOPE.

They did what they loved.

They made what lit them up.

(Literally in one case.)

Because in a world flooded with more and more (often AI generated) slop...

You have ONE asset that no one else has - has ever had - or EVER WILL HAVE…

What makes you unique?

You are unique.

You were born different.

And your brain physically changes depending on how you use it.

All your lessons, actions, thoughts, dreams, conversations - every single experience you’ve ever had alters your brain in subtle (and less subtle) ways.

How many people who have ever lived have had exactly the same experiences as you?

PRECISELY ZERO.

Therefore, it’s a scientifically verified fact that YOU and your brain ARE UNIQUE.

(The older you are the more these changes compound. It’s why I’m so weird. 🤓)

This is what I call your Unique Genius.

Your Genius is a unique constellation of traits, skills, blind spots, strengths, weaknesses, likes and dislikes.

When you working and feel energised, excited and lose yourself…

That’s your Unique Genius activating.

When you say “I’m rubbish at that. I can’t stand it!”

That’s your Unique Genius checking out.

This IS NOT "fluffy rah rah believe in yourself - you can do anything” BS.

Because your Unique Genius includes what you do naturally...

AND what you struggle with terribly.

Both positive and negative offer a roadmap to understand what you can already do:

Create specific things in your own unique way, uniquely well.

This is how you can become a successful creator like blackforager with millions of followers:

Understand your Unique Genius deeply.

Build everything from there.

Build from within.

And here’s the kicker...

AI is the ULTIMATE tool to discover YOURSELF.

Most creators try to use AI to make the same crap faster.

They want to replace themselves.

This makes sense.

The daily grind making stuff you don’t like is BRUTAL.

They might smile on camera.

(But they’re crying inside.)

So AI seems like their opportunity to automate away the agony.

They’re begging for AI to free them from their golden cage.

But current AI systems can’t do this well (or at all), which explains the flood of generic slop and the many wasted hours getting absolutely NOWHERE.

Here’s what they’re all missing though…

The REAL AI opportunity TODAY:

A Large Language Model (what's behind that AI chat box) IS a pattern recogniser.

It spits out text by calculating the probabilities of the next word based upon previous words.

It can do this because it was fed all the words on the internet.

Its training IS the relationships (i.e. patterns) between trillions of words and phrases.

This is how it works.

This is its fundamental nature.

This is NOT how almost anyone is using it.

What if you worked with what an LLM naturally does?

What if you asked it to find the patterns and relationships in YOUR words?

What if it didn't replace you but revealed your genius?

Not to generate generic slop, but to map the patterns that make you...YOU?

Introducing

The AI Genius Lab:

"Crack Your Codec"

This AI Genius Lab is a 2.5 hour live experience where you will:

1. Identify and break down your Unique Genius into 5 distinct areas...

2. Uncover your “shadow” patterns so you can work to your strengths and avoid your weaknesses...

3. Synthesise your Unique Genius into LLM optimised instructions so you teach the AI to know who you are...

4. Map your future growth edges (because your Genius isn’t fixed)...

   
   

And we'll do this together, in real-time.

When you’re crystal clear on your unique constellation of skills, abilities, traits and interests...

When this self-knowledge is readily accessible to your always-on AI thinking partner...

You'll build from the inside out, aligned and loving what you do and create.

What’s more:

1. You’re quicker...

   As you create how you naturally create.

2. It’s easier...

   As you’re using your existing strengths.

3. You’re endlessly energised...

   As you’re creating what you love.

4. Your creations are higher quality...

   As you’re leveraging your skills.

5. You avoid overwhelm, decision fatigue and distractions...

   As your genius tells you what to ignore.

6. You stand out far above the herd...

   As you make what only you can.

Saturday 7th June at

12pm LA / 3pm NYC / 8pm UK / 9pm EU

(Sunday, 8th June at 5am Brisbane)

Includes lifetime access to edited recordings if you can't make it...

How this is DIFFERENT...

My AI Genius Labs are a series of 2.5-hour live experiences where I’ll show you the many different ways you can use AI as a thinking partner, step-by-step.

Every AI Genius Lab is unique, self-contained and each Lab solves a different problem.

(You can do one, some or all of them. While the format is the same, what you do in each Lab is separate, discrete and works on its own.)

This is not a static course. It's a dynamic workshop.

You won’t get bored doing nothing but watch dull slides of crap stock (or AI generated) images while I drone on endlessly.

You will work with AI, creating genuine self-knowledge…

LIVE, in real time.

(The Lab is also recorded, edited and available to do in your own time if you can’t make it live or want to do it again later. You’ll have lifetime access to these recordings.)

I’ll take you through 3 "AI Flows"...

An AI Flow is a series of transformative interactions where you’ll use the AI as a mirror, sounding board and thinking partner.

(This is the OPPOSITE of replacing yourself. It's AUGMENTING you - by enhancing your Genius.)

Here are the 3 AI Flows in “Crack Your Codec”:

🪏 1. Superpower Excavation

You'll use a unique 5-stage framework to discover the unique patterns that make you irreplaceable. Your AI will explain why certain problems are irresistible to you, why some solutions feel obvious but amaze everyone else, and exactly how your brain naturally wants to work. When you work with how you're wired you’ll create much more, faster and better without burnout.

😶‍🌫️ 2. Shadow Mapping

Transform your "weaknesses" into strategic intelligence. Your AI will discover why you procrastinate on certain tasks (spoiler: your brain is protecting you), what your resistance is telling you, and how to stop fighting your nature and start leveraging it. Far from flaws, your shadows are bodyguards protecting your highest self and greatest value.

🧬 3. Your Genius Codec

The AI will synthesise all your insights into a bespoke LLM-optimised instruction set so you can transform your insights into an AI thinking partner that finally GETS YOU. Test these instructions for mind-blowing accuracy, then get it to suggest a personalised growth path which honours your genius and strategically expands your abilities.

You’ll also get an in-session playbook:

At the start of the Lab I’ll give you access to a playbook (available in Microsoft Word, Apple Pages or Google Docs.)

This will be your roadmap and workbook you’ll type into during the Lab. This means following the session is a snap, each step is clear and easy and you can’t get lost.

By the end of the Lab it’s a treasure trove of insights, a journal of your progress and contains all of the prompts to use again in the future.

You’ll leave with...

• Your Genius Codec: A personalised AI instruction set that makes it think WITH your brain, not AT it (finally, an AI that suggests what you'd actually do!)

  
  

• AI That Gets You: An AI that mirrors your thinking, creative process and natural approach...

  
  

• Your Shadow Decoded: Understand why you procrastinate, struggle and avoid. You'll accept it not fight it as your resistance becomes your guide (your "flaws" are your compass)...

  
  

• Pattern Recognition Mastery: A crystal clear picture of the invisible patterns that drive your best work and worst struggles...

  
  

• Your Cognitive Blueprint: A map of when, where, what, why and how you love to create which makes all your projects easier, quicker, better and more fun...

  
  

• A Growth Edge Roadmap: Your personalised development path that honour your genius while strategically expanding your capabilities...

  
  

• Lifetime Workshop Access: Edited recordings you can do, redo and review in your own time...

  
  

• Your Own Completed Playbook: A record of your insights through the workshop including the prompts and a blank template when you want to repeat the experience (because your Genius is never fixed)...

  
  

• An Unfair Advantage - While other Creators drown in the flood of generic AI slop, you’ll have the secret weapon of a superpowered AI thinking partner calibrated to amplify YOUR specific brilliance.

This is for you if…

• You want to win in the booming Creator Economy.

  
  

• You want to start a business, develop a new income stream, design a promo campaign or create content you can be proud of.

  
  

• You have too many ideas and no clear way to know which ones are really yours.

  
  

• You’re overwhelmed by prompts, tools, templates, and productivity hacks.

  
  

• You want to stand out - but fear you’ll disappear if you stop conforming.

  
  

• You want to use AI - but everything it gives you feels…off.

  
  

• You’re doing too many things - and none feel like the real you.

  
  

• You wonder why you struggle to get started or finish anything.

What do you need to get started?

1. A desire to share your unique value with the world.

   
   

2. A computer with Zoom installed.

   
   

3. Access to an AI on the SAME device (you’ll type your responses and paste my prompts from Zoom chat into Word, Pages or Google Docs and paste from there into the AI chat.)

   
   

4. No AI experience required.

   
   

5. You DON’T need a good idea yet.

Saturday 7th June at

12pm LA / 3pm NYC / 8pm UK / 9pm EU

(Sunday, 8th June at 5am Brisbane)

Includes lifetime access to edited recordings if you can't make it...

NOW is Your Time...The Window Is Closing

The Creator Economy is booming. In 14 years as a Creator, I've never seen anything like this.

You are NOT too late but this gold rush won't last forever. Your time to build is now:

While these are future projections, this is happening NOW.

I see it. You see it.

The Creator Economy is on FIRE.

Despite the risk of recession, the gold rush is still ramping up. But it won't last forever. As time goes on more and more Creators get in on the opportunity.

So doing this now is CRUCIAL, because the competition is always growing.

But you don't need to fear any competition, as you'll have the edge.

Because just like in every gold rush:

• Most search where others have already struck gold...

• But they find nothing - because it's already been stripped away...

• This is why the same recycled "herd crap" does not work (and if it does - not for long.)

So you MUST dig where there's always an endless, infinite supply...

Inside YOU. You must find YOUR OWN gold...

Where is YOUR gold?

In today’s booming Creator Economy, you don’t need to be as niche as Acorn Art.

• Make music videos...

• Make art...

• Make tutorials...

• Make software...

• Make music…

• Make newsletters…

  
  

Make ANYTHING you WANT to make.

Just do it YOUR way.

“But I don’t know what ‘my’ way is.

I’m not even sure I have a Unique Genius!”

It’s ok you don’t know yet. Just answer these two questions:

Are you a human?

Do you have a brain?

If you answered yes, then I guarantee you have a Unique Genius. You just haven’t found it yet.

Before AI came along it was hard to find and harder to know what to do with it!

(I didn't find mine until I started working with AI.)

But now I’ve discovered how to use AI to find your Genius and develop YOUR WAY.

Which is exactly what I’ll show you in The AI Genius Lab…

Saturday 7th June at

12pm LA / 3pm NYC / 8pm UK / 9pm EU

(Sunday, 8th June at 5am Brisbane)

Includes lifetime access to edited recordings if you can't make it...

What AI To Use for the Lab?

Claude

Claude AI is theoretically great for this, but there’s a HUGE problem:

Usage limits.

Even on the US$20/month plan, you’ll very quickly run into the daily usage limit.

Why?

Because in the Lab we’ll use the SAME chat (important for reasons I’ll explain in the session) so you’ll quickly run into your daily limit.

DeepSeek

It’s the most different of all of them. You do get some different, wacky ideas. I don’t use it for this type of work because it’s too conceptual / philosophical and unpredictable.

Gemini

Great but boring.

I use it for analysis, seeing blind spots and critical thinking.

BUT for this? It’s not ideal, because it doesn’t have that free flowing creative spark you get from…

ChatGPT

This is the AI I recommend for this AI Genius Lab - "Crack Your Codec".

Yes, ChatGPT can be too “rah rah”.

It’s the most “oooh you’re awesome” (even when you say something dumb.)

It can tell you what you want to hear.

But do you know what?

This is a good starting point to develop your Unique Genius.

PLUS: you don’t have to believe everything it says.

In fact - PLEASE DON’T!

I don't assume what any AI says is "true", it's merely coherent.

(So it CAN be accurate - but often isn’t.)

This is why I design every AI Flow with intentional check and update steps, so you won't end up drinking your own Kool-Aid.

So in this workshop:

I’ll show you exactly how to curate what the AI creates.

How to improve your output by reviewing the AIs.

And how to NEVER rely on the AI.

Which AI? The Verdict.

If you have API access to Claude, or via another app where you pay-as-you-go (so you avoid the limits of even the paid plan) you can use Claude.

If you don’t have developer access or are using the consumer apps?

Keep it simple and use ChatGPT.

Do I Need a Paid ChatGPT Subscription?

Ideally, yes. But not necessarily.

It’s hard to know the usage limit of the ChatGPT free tier. I guess it might change depending on worldwide usage at any given moment.

This means that if you're on the free tier I can’t guarantee you won’t hit a usage limit if you attend the session live.

So if you’re on the free tier you have two options:

1. Subscribe for the US$20/month subscription.

   (You can cancel immediately after the session if you want.)

2. Join the session as a free user and if you run out of usage complete the rest of the session via recordings.

NOTE: You DO NOT need the $200/month ChatGPT Pro plan for this!

This is a Beta Lab. You’re in the First Wave.

This isn’t a pre-recorded course.

It's a live workshop (with recordings after the event.)

And while this is the second AI Genius Lab in the series, it's the first time I’m running this specific Lab "Crack Your Codec".

Despite running many 100s of live Zoom workshops for years -  a workshop where everyone is working with an AI in real-time is a new, innovative format.

So while I've tested and tuned the AI flows, the workshop format experience itself is in Beta.

This is why you’re getting it at 66% off full price…